Speakers

Lara Herway is a seasoned political consultant with a proven track record spanning over a decade in local, state, and federal government. With expertise in strategic planning, fundraising, and messaging, she managed and advised over 40 campaigns resulting in a 88% win record. As an active lobbyist, she successfully advocates for over 30 clients to enact meaningful legislation and initiatives. Ms. Herway’s grassroots, data-driven tactics include creating and teaching campaign schools, empowering candidates with custom messaging and communication skills, and teaching legislators how to effectively utilize social media. Ms. Herway is an expert in fundraising for public/private capital infrastructure projects, local initiatives and political campaigns. Ms. Herway is the founder of Sunnybrook Strategies, the executive director of the Idaho Falls Civic Foundation and lobbyist for Risch Pisca Law and Policy. Prior to working with local and state governments, she was a beloved elementary school music teacher and middle school debate coach. Her background in education has instilled in her a deep understanding of the issues that matter most to families and communities. Ms. Herway is proud to be a fourth generation Idahoan, mother of five independent thinking children and an avid reader.